|
Joliet, Ill.–
Answering the growing consumer demand for environmentally
responsible building materials, FCA Network is introducing
its GreenAdvantAGE™ brand of flooring products comprised of
materials manufactured, procured, or generated from
renewable, recycled, or recyclable resources.
“FCA Network is taking the lead among flooring retailers to
make environmentally responsible flooring materials easily
accessible to concerned consumers,” said Olga Robertson, FCA
Network CEO. “Any product, whether carpet, hardwood or
laminate, that bears the GreenAdvantAGE™ brand is
guaranteed to consist of materials that have been
manufactured through processes that conserve natural
resources and reduce air, water, and solid waste pollution.
Or, the products consist of naturally occurring resources
that are easily renewed such as wool, cork, and bamboo. ”
Several GreenAdvantAGE™ carpets have a cradle-to-cradle
recycling story, consisting of backing and fiber recycled
from previously-used carpet. In addition, the brand includes
carpet made entirely from recycled plastic bottles, or P.E.T
resins.
Working with leading manufacturers Shaw and Mohawk, FCA
Network is creating a new standard for conservation in the
flooring industry. “By offering these products at
competitive price points, we are making it possible for
environmentally conscious consumers to participate in
protecting our natural resources and making the earth a
cleaner, healthier place for future generations,” said
Robertson.
GreenAdvantAGE™ brand products are sold exclusively at FCA
and FCA Network flooring retailers, and are available to
both builder and retail customers.
FCA Network was founded in 1997 to provide independent
flooring retailers with improved merchandising benefits and
networking advantages with retailers in other markets. FCA
Network membership enables dealers to offer a wide variety
of high quality flooring products from the top manufacturers
and receive special benefits available to large-scale
retailers. FCA Network headquarters are based in Shorewood,
IL at the FCA, Inc. corporate office. For more information,
visit www.fcanetwork.com
####
|
